Note: This article reprinted with permission from AME info.
Dubai Fashion Week (DFW), now in its 6th edition, and bigger than ever before has revealed its line-up for the Spring / Summer 2010 (SS10) season. Totalling 33 designers, the show once again promises to be an experience not to be missed for fashionistas across the region!
On debut for the first time are; Aartivijay Gupta, Babita M, Amato by Furne One, Barbara Bela, Beenas & B’jouel, ESTINNA by Tina G Bedi, Frilz by Ash, Kanzi, Lamborghini, Ora by Rimalya, Michael Cinco, Rajnish Malhotra, Shrekahath Yedulla, Siddartha Tyler, and Z for Z. Also showcasing is previous emerging talent winners Homa Q & Najibah Pandor.
Returning designers include; Dessange Paris, Ekta Singh, Troy Costa, Hatem Alakeel, HSY, L’Oreal, Mariam Al Mazro, Salma Khan, and Walid Atallah!
Marc Robinson, Dubai Fashion Week Co-founder and Director-Fashion, says:
“DFW has truly made its mark on the international fashion agenda. Each season we receive greater interest from international designers looking to participate in the show, which is a testament to the calibre of designers who have previously showcased, firmly placing Dubai on the international fashion circuits radar.”
As a regular part of Dubai Fashion Week, showcasing this season for the first time are the Emerging Talent winners; Anam Sohail – “Anam’s Wardrobe”, Asma Chapti – “Haute Vintage”, Dona Gilbert – “Kappa/Maxim”, Irena Trajkova -“Arabbella”, Khalid Alhajri – “Studio Khaled”, Natasha Petafi – “Natasha Petafi” and the duo team comprising of Simone Khambatta and Roma Narsinghania – “Vibgyor”.
Al Jaziri Motors, the Lamborghini franchise operator in Dubai and Abu Dhabi, will also be showcasing during DFW. Lamborghini has its own fashion range, sold under the Collezione Automobili Lamborghini brand, which will be shown during fashion week. In addition, L’Oreal and Dessange are set to produce stunning shows to highlight this seasons key make-up and hair style trends.
Sarah Belhasa, an Advisory Board Member, Dubai Fashion Week, said, “Across London, New York and Mumbai, Dubai is known as a global fashion hub. This season the show has moved location to the InterContinental, Dubai Festival City to accommodate the event’s growth, which underpins its growing popularity. I am extremely excited about the designers participating this season and eagerly anticipate the events kick off on October 24th!”
Adding to the events excitement, DFW is pleased to announce that Barbie will be the Grand Finale, celebrating her 50th birthday Dubai style. Following the huge success of her participation in New York and India, Barbie has invited the designers of DFW to create a collection just for her!
DFW sponsors are:
– Product Partners:
L’Oreal, Philips, Dessange, Samsung Mobile.
– Official Partners:
Official Car – Lamborghini, Official Rental Car – Avis , Official Venue – InterContinental Hotel, Official Jewellery Partner – Damas.
– Media partners:
– Official Newspaper – The National.
– Official Magazines – UAE: Ahlan, Masala, Grazia. Saudia Arabia: Haya MBC. Lebanon: Moda Style.
– Official TV Partner – Zee TV& Zee Aflam.